Why Do I Need a CDP Now?
Understanding the critical role of Customer Data Platforms in today's business landscape.
Applied Customer Intelligence That Drives Your Marketing
Applied Customer Intelligence Paradox
Applying intelligence to retain existing customers is different from the intelligence needed to attract new ones, and mastering both is key to sustainable growth.
Bird in hand
Are your customers happy? Would they recommend you to their friends? Remember, birds of a feather flock together. Turn them into your sales team.
Bird in the bush
What is your cost of getting a new lead? Which channel is yielding the best conversion rate? How is your brand's sentiment trending? Get more back from your spend.
Customer Intelligence Agents
Agent Aura
Sentiment & Reputation Intelligence
Agent Aura determines brand sentiment by monitoring mentions across social media channels, blogs, forums, reviews, and surveys. By analyzing text to categorize feedback as positive, negative, or neutral, Aura provides real-time insights into public perception and suggests proactive actions to maintain and improve brand health.
View Product Sheet →Agent Pulse
Omnichannel Personalization & Loyalty Engine
Agent Pulse delivers hyper-personalization while strictly adhering to privacy preferences. By maintaining a unified conversation history across all digital touchpoints—including web, app, social media, and email—and integrating historical purchase and browsing data, Pulse identifies churn risks, surfaces high-value customers, and flags behavioral anomalies in real time.
View Product Sheet →Agent Atlas
Multi-Touch Attribution & ROI Optimizer
Agent Atlas assigns attribution to specific campaigns and channels by identifying the precise sources of engagement, conversion, and retention. By mapping the customer journey, it provides data-driven recommendations to optimize marketing spend, eliminate waste, and significantly improve ROI.
View Product Sheet →Blog
Discover the latest thoughts and insights on customer intelligence, data platforms, and marketing strategies.
